CRM Manager - Fintech Platform (50K)

Key Responsibilities:

• Lead the operations and marketing collaboration for the Rewards Program (the online benefits and voucher center embedded within the company), working closely with the company and key international merchant partners.
• Design and implement innovative mechanisms to drive user activity, retention, and engagement within the Rewards Program, leveraging data-driven insights and best practices in customer loyalty and engagement.
• Identify and pursue strategic marketing collaboration opportunities with the company, exploring ways to optimize cross-promotion, co-branding, and joint campaigns to drive user acquisition and usage.
• Prospecting and pitching comprehensive co-branded marketing plans to external business partners, such as global tech giants (e.g., Google, Apple), to establish new marketing collaboration and revenue-sharing opportunities that benefit the Rewards Program.
• Manage the profit and loss (P&L) of the Rewards Program, and develop strategic supply and inventory management plans for the voucher services offered.
• Spearhead multinational projects and initiatives, coordinating with cross-border teams and stakeholders to ensure seamless execution and achievement of business objectives.

Requirements:

• 7 years + of proven experience in online business growth, user acquisition, and digital marketing, preferably in the fintech, e-commerce, or loyalty/rewards industries.
• Comprehensive capabilities in daily growth operations, including customer segmentation, campaign management, A/B testing, and integrated marketing strategy development.
• Strong technical and data analysis skills, with the ability to leverage data-driven insights to inform and optimize growth strategies.
• Hands-on experience in digital content creation, e-commerce management, and online user engagement would be an advantage.
• Excellent communication skills, with the ability to effectively collaborate with both internal and external stakeholders, including merchants and partners. Fluency in English and Cantonese is required.
• Proven ability to work effectively in a team environment, with a results-oriented mindset and the capacity to thrive under pressure. Adaptability, clarity of thought, and a strong sense of ownership are key.