Job Ad Writing - How to get the right candidates to apply?

A lot of the time writing job ads and writing job descriptions can be time consuming. However, the power behind a well-written job description (you can download job description templates here by the way) and a well-written job ad must not be underestimated. 

Getting all the wrong people to apply for your jobs just means you have to go through hundreds of candidates that are not suitable for the role. So, how then, do you write a job ad that will attract the right type of candidates?

Do you showcase salary?

Do you keep it long or short?

What, if any, benefits do candidates want to see in your industry?

Those and other questions are answered in our Job Ad Writing Checklist below: