Marketing Executive

Job Title: Marketing Executive

Location: Cork, (Hyrbid)

Package: Competitive Package, Based on Experience

Key Responsibilities:

• Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across multiple platforms (e.g., email, social media, SEM, display advertising, etc.) to drive brand awareness and generate leads.

• Content Creation and Strategy: Collaborate on content strategy and contribute to content creation, including blogs, white papers, case studies, and webinars. Ensure content is aligned with the SaaS buyer's journey and tailored for our target audience.

• Product Marketing: Assist in developing and executing product marketing plans, including go-to-market strategies, product positioning, and messaging for new features or products.

• Data Analytics & Reporting: Track and analyze campaign performance metrics using Google Analytics, CRM, and other tools. Prepare regular reports to provide insights and inform data-driven decisions for campaign optimization.

• SEO & SEM Management: Conduct keyword research, optimize on-page SEO, and oversee SEM activities to ensure high organic and paid search visibility.

• Customer Relationship Management (CRM): Use CRM tools to segment audiences, manage and optimize customer lists, and execute campaigns. Work closely with the sales team to support lead nurturing and drive conversion.

• Collaboration & Cross-Functional Work: Collaborate closely with the sales, product, and customer success teams to align marketing efforts with product updates, market needs, and customer feedback..

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Communications, or related field.

• Experience: 1- 2 years of marketing experience, preferably within a technology or SaaS company.

• Technical Skills:

  • Proficient with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, SEMrush).
  • Experience with SEO, PPC, and other digital marketing techniques.
  • Familiarity with content management systems (CMS) and social media management tools.

• Soft Skills:

  • Strong analytical skills, with the ability to interpret data and generate actionable insights.
  • Excellent written and verbal communication skills.
  • Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

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