As a B2B Database Marketing Analyst, you will be responsible for developing a data-driven approach to lead generation across multiple channels. The successful candidate will be passionate about B2B lead generation, strategy and analytics.
Job Description:
- Responsible for owning the implementation of all targeting campaigns for Core Markets
- Build and implement the strategy, targeting and execution for all lead generation and sales related campaigns and collaborate
- with partners to enable omni-channel marketing campaigns
- Create an "always-on" approach for identifying and scoring leads using automation to gather data from disparate data sources
- Enhance the technical capability of the B2B Database Marketing team and deliver the build out of innovative approaches to
- targeting small to large enterprise merchants
- Ensure a strong analytical approach for delivering impactful insights and accurate / meaningful evaluation for all campaigns
- Coordinate product and campaign execution across multiple internal and external stakeholders
- Have fun while driving innovation at one of the top brands on the Internet with the help of cutting-edge technologies
Skills:
- 5 years of experience with Python and SQL
- 5 years of experience in Lead Generation Analyst role
- Must have experience supporting Sales teams across all functions
- E-commerce and enterprise level experience required
- Excellent communication for cross functional team work and storytelling
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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