Digital Performance & Experience Lead
Overview
Morgan McKinley has partnered with a financial services company in Dublin South on a senior role owning digital experience, performance, and optimisation across web channels, combining strategy, analytics, and team leadership to drive commercial outcomes.
Key Responsibilities
- Performance & CRO: Define KPIs, manage funnels, and run experimentation to improve conversion and engagement.
- Customer Experience (UX): Own end-to-end journeys; ensure intuitive, compliant, and accessible experiences.
- Analytics & Insight: Build dashboards, ensure data quality, and turn insights into actions.
- SEO & Growth: Lead technical and content SEO to increase organic acquisition.
- Content Governance: Ensure accurate, consistent, and scalable content processes.
- Accessibility: Maintain standards and drive inclusive design.
- Leadership: Lead a multidisciplinary team; set direction and foster continuous improvement.
- Stakeholder Collaboration: Partner across marketing, product, tech, and compliance; influence with data.
- Partners: Manage agencies and delivery quality.
Experience
- Strong background in digital performance, UX, CRO, SEO, or optimisation.
- 7+ years' experience in digital performance, UX/UI, CRO, SEO or digital product optimisation, with at least 2+ years in a leadership role.
- Ability to influence senior stakeholders and translate digital performance into business outcomes.
- Leadership of cross-functional teams.
- Data-driven with experience linking metrics to business impact.
- Experience in complex or regulated environments.
Profile
Commercial, analytical, and outcome-focused. Strong communicator, problem-solver, and collaborator.
Success Measures
- Improved conversion, engagement, and UX quality
- Insight-led decision-making
- Strong cross-team alignment
- Continuous optimisation and measurable business impact
