Consumer Marketing Lead Tokyo - Drive Brand Growth & Strategy

Lead and influence marketing strategy for well-known healthcare consumer products in the Japanese market. As Consumer Marketing Lead, you will shape brand growth and sales strategy while collaborating with global teams. This role offers the chance to impact overall business success by driving product development, budget management, and brand identity for a global healthcare technology company.

Key Responsibilities

• Lead and manage the marketing team to achieve growth and sales objectives.

• Develop and execute marketing and product plans based on global strategies.

• Manage the product portfolio and pricing strategies to ensure financial soundness.

• Create and oversee shopper marketing strategies to strengthen consumer engagement.

• Control the advertising and promotion budget to maximise ROI.

• Maintain a consistent and strong brand look and feel across all channels.

Required Skills and Qualifications

Experience:

• Over 3 years of experience in marketing and people management within consumer goods.

• Proven track record in product launch, brand strategy, or customer insights.

Technical Skills:

• Strong skills in creating marketing plans, managing projects, and digital marketing.

Soft Skills:

• Strong leadership and team-building abilities.

• Flexibility and problem-solving skills.

• Ability to understand and represent the customer's point of view.

Language Requirements

• Japanese: Native level.

• English: Intermediate to Business level.

Preferred Skills & Qualifications

• Experience in healthcare or FMCG marketing is a plus.

• Strong communication skills and the ability to work in cross-cultural environments.

About the Company

A global technology company committed to improving people's health and quality of life. The company develops advanced medical equipment for hospitals-such as scanners and patient monitors-and health products for home use. By leveraging technology, they enable people to stay healthy and receive care at home, driving innovation in the healthcare sector.

Why You'll Love Working Here

• Competitive salary with flexible working options, including remote work and flex time.

• Opportunity to lead the marketing strategy for high-profile consumer products in Japan.

• Career development opportunities within a globally recognized healthcare brand.

• A collaborative, innovative international work environment.

• Make a direct impact on brand growth and the company's success in a key market.

Don't Miss Out - Apply Now!