A leading global pharmaceutical company is seeking a Digital Marketing Manager to drive digital engagement and omnichannel marketing initiatives targeting healthcare professionals (HCPs).
In this role, you will lead the planning and execution of digital marketing strategies, manage online campaigns, oversee digital content development, and collaborate with cross-functional teams to enhance customer engagement and support business growth. You will play a key role in shaping the company's digital transformation journey while ensuring alignment with global and local marketing objectives.
This position is ideal for professionals with expertise in Digital Marketing, Omnichannel Marketing, HCP Engagement, Pharmaceutical Marketing, Customer Experience, and Digital Strategy.
Key Responsibilities
- Develop and execute digital marketing and omnichannel campaigns targeting healthcare professionals.
- Manage product websites and digital channels to ensure a seamless customer experience.
- Partner with external agencies and vendors to develop high-quality digital content.
- Monitor campaign performance and analyze data to optimize future marketing activities.
- Collaborate with internal omnichannel teams to ensure alignment with corporate strategy.
- Support the launch and adoption of new digital tools and customer engagement platforms.
- Work closely with commercial, medical, and cross-functional stakeholders to deliver impactful campaigns.
- Drive customer-centric digital initiatives that improve engagement and brand performance.
- Manage project timelines, budgets, and vendor relationships.
- Stay current on emerging digital marketing trends and best practices.
Required Skills and Qualifications
Experience:
- 10+ years of experience within the pharmaceutical industry.
- 3+ years of pharmaceutical marketing experience.
- Proven experience leading digital marketing campaigns or omnichannel engagement strategies.
- Experience managing digital content, websites, and healthcare professional engagement initiatives.
- Experience collaborating with multiple stakeholders across commercial and medical functions.
- Strong understanding of pharmaceutical promotional activities and digital channels.
Soft Skills:
- Strong leadership skills with the ability to align diverse teams toward common goals.
- Strategic thinker with excellent problem-solving capabilities.
- Deep customer focus with a strong understanding of healthcare professional needs.
- Ability to build trust and successfully lead organizational change.
- Excellent communication and stakeholder management skills.
- Passion for learning new digital technologies and industry trends.
- Coaching and team development capabilities.
Language Requirements:
- Japanese: Native level.
- English: Business level or above.
Preferred Skills & Qualifications
- Experience applying AI technologies within digital marketing activities.
- Strong analytical skills with the ability to generate actionable business insights.
- Experience with CRM platforms, marketing automation tools, or omnichannel engagement systems.
- Knowledge of data-driven marketing strategies and customer journey optimization.
- Experience working within global or regional pharmaceutical organizations.
About the Company
Our client is a globally recognized pharmaceutical company dedicated to developing innovative therapies that improve patient outcomes and quality of life.
The organization is known for its scientific excellence, commitment to innovation, and inclusive workplace culture. Employees benefit from a highly collaborative environment, strong leadership support, and outstanding opportunities for professional development and career growth.
Why You'll Love Working Here
- Join a globally respected pharmaceutical company with a strong reputation for innovation.
- Lead impactful digital marketing and omnichannel initiatives.
- Work in a supportive environment that prioritizes employee well-being.
- Access comprehensive onboarding and professional development programs.
- Collaborate with talented colleagues in a diverse and inclusive workplace.
- Enjoy strong career mobility and advancement opportunities.
- Contribute directly to improving healthcare outcomes for patients.
- Flexible working arrangements including remote work and flextime.
Don't Miss Out - Apply Now!
