Marketing Specialist - B2B Growth | Fintech Leader | Tokyo

Join a global fintech pioneer as a Marketing Specialist and drive high-impact marketing initiatives to grow the company's presence in Japan. You'll develop integrated strategies and execute campaigns that align with global goals while tailoring efforts for the local market. This is a unique opportunity to shape brand visibility and fuel business growth through innovative, data-driven marketing.

Key Responsibilities

• Design and execute integrated marketing strategies to drive demand and revenue
• Collaborate cross-functionally with sales and commercial teams to align efforts
• Manage content marketing: case studies, blogs, and thought leadership articles
• Lead account-based marketing (ABM) campaigns for targeted customer engagement
• Oversee digital marketing across paid, owned, and earned channels
• Localize global marketing strategies for the Japanese audience
• Analyze campaign performance and refine strategies using data insights

Required Skills and Qualifications

Experience:

• Minimum 3 years of marketing experience in B2B, ideally in fintech
• Proven ability to manage multichannel campaigns and create compelling content
• Proficient in tools such as Google Analytics, marketing automation, and CRM systems

Soft Skills:

• Strategic thinker and strong communicator with cross-team collaboration skills
• Proactive, results-oriented, and adaptable in fast-paced environments

Language Requirements

• Japanese: Native level
• English: Business level or higher

Preferred Skills & Qualifications

• Experience in fintech, payments, or B2B SaaS industries
• ABM strategy expertise and knowledge of Japan's market dynamics
• Familiarity with SEO, SEM, and paid media tools (e.g., HubSpot, Marketo, Salesforce)

About the Company

Our client is a top-tier global fintech firm transforming the payments industry with scalable, cloud-based solutions. With a strong presence in Japan and international markets, the company fosters innovation, collaboration, and digital excellence across all teams.

Why You'll Love Working Here

• Hybrid work model with flexibility and autonomy
• Career growth and internal mobility opportunities
• Work alongside a dynamic, diverse, and innovative team
• Exposure to global clients shaping the future of payments
• Employee-first culture with a strong focus on well-being

Don't Miss Out - Apply Now!