Title: Content Strategist
Contract Length: 12 months
Objective: To establish a robust web content strategy and ensure effective execution by engaging specialized roles that will create, optimize, and manage content across digital platforms.
Role: Morgan McKinley has partnered with a pharmaceuticals organisation in Cork, the role of Content Strategist is to define and lead the overall content strategy, ensuring alignment with business objectives, customer needs, and digital engagement goals.
Responsibilities:
Strategic Planning
- Develop a comprehensive content strategy that supports organizational objectives and customer engagement.
- Create governance models, editorial calendars, and workflows for content production and approval.
- Evolve digital content strategy; identify content gaps and opportunities based on market research, customer journeys, and competitive analysis.
Stakeholder Engagement
- Collaborate with internal teams to align content priorities.
- Facilitate content meetings to ensure cross-functional alignment and timely delivery.
- Act as the primary liaison between key stakeholders and content execution teams.
Content Architecture & Framework
- Define taxonomy, metadata standards, and tagging systems for content discoverability.
- Ensure content is structured for scalability and reuse across platforms.
Oversee Performance & Optimization
- Partner with analytics and SEO specialist + enterprise team to monitor content performance.
- Use data-driven insights to refine strategy and improve engagement metrics.
- Establish KPIs for content effectiveness and ROI.
Compliance & Governance
- Ensure all content adheres to brand guidelines, regulatory requirements, and accessibility standards.
- Maintain version control and audit trails for content assets.
Innovation & Trends
- Stay updated on digital content trends, emerging technologies, and best practices.
- Recommend new formats (interactive content, video, infographics) to enhance engagement.
KPIs & Success Metrics:
- Strategy Delivery: Completion of documented content strategy within agreed timelines.
- Engagement Metrics: Increase in page views, time-on-page, and conversion rates.
- Content Efficiency: Reduction in duplicative content and improved reuse across channels.
- Governance Compliance: 100% adherence to brand and regulatory standards.
- Stakeholder Satisfaction: Positive feedback from internal teams on clarity and usability of strategy.
- Performance Improvement: Measurable uplift in content-driven KPIs (organic traffic, lead generation).
