Title: SEO Strategist
Contract Length: 12 months
Role
Morgan McKinley has partnered with a pharmaceuticals organisation in Cork looking to hire a SEO Specialist. The purpose of the role is to maximize the visibility, discoverability, and performance of web content through advanced SEO strategies and continuous optimization. Deliver high-quality, SEO-optimized, and visually engaging content across web properties.
Responsibilities:
Comprehensive SEO Strategy Development
- Create and maintain a detailed SEO roadmap aligned with overall content strategy.
- Define KPIs and reporting cadence for SEO performance.
Keyword Research & Content Mapping
- Perform in-depth keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.
- Map keywords to content clusters and customer journey stages.
- Identify long-tail and high-intent keywords for niche audiences.
On Page Optimization
- Optimize meta tags, headers, alt text, and structured data.
- Ensure proper internal linking and URL structure for improved crawlability.
Technical SEO
- Audit site architecture for crawl efficiency and indexation.
- Monitor and resolve issues related to site speed, mobile responsiveness, and Core Web Vitals.
- Collaborate with developers to implement technical fixes (e.g., canonical tags, redirects).
Content Performance Analysis
- Track rankings, organic traffic, and engagement metrics.
- Use analytics tools (Google Analytics, Search Console) to identify improvement areas.
- Provide actionable insights to content creators and strategists.
Link-Building & Authority Building
- Develop link-building strategies to improve domain authority.
- Identify partnership opportunities for backlinks and guest content.
Local & International SEO
- Optimize for local search where relevant (Google My Business, local citations).
- Support multilingual SEO strategies for global content hubs.
KPIs & Success Metrics:
- Organic Traffic Growth: % increase in organic sessions over baseline.
- Keyword Rankings: Number of priority keywords in top 10 positions.
- Technical Health: Reduction in crawl errors and improved Core Web Vitals scores.
- Conversion Rate from Organic: Growth in leads or actions from organic traffic.
- Backlink Quality: Increase in high-authority backlinks.
