About the company
A reputable insurance company provides a wide range of financial services. As part of its continued growth and adaptation to market demands, the company is seeking a Growth Marketing Specialist for responsible on the marketing of their mobile APP.
About the role
As a Growth Marketing Specialist, you will play a vital role in conducting customer engagement, retention and marketing strategies
Responsibilities
- Develop and execute marketing strategies tailored to enhance user acquisition and retention for mobile applications.
- Assess market trends and user behavior to uncover opportunities for improving user growth and engagement.
- Design and execute A/B tests to evaluate and refine marketing strategies, ensuring optimal effectiveness and user response.
- Track and analyze the performance of app marketing campaigns, providing actionable insights and recommendations for continuous improvement.
- Implement strategies to boost app usage and elevate customer satisfaction through improved engagement practices.
- Assist with various ad-hoc marketing initiatives and projects as required to meet organizational goals.
Requirements
- Bachelor's degree holder in Business, Marketing or other related discipline
- Obtained 5-8 years of experience in growth marketing or similar discipline
- Strong in analytic, organization, presentation and independent
- Knowledge in using Clever Tap will be a big plus
- Proficient in both spoken and written English
- Immediate availability or a short notice period is preferred.
Application
If this above description fits your experience and is something you would like to explore, please click 'Apply Now' to submit your resume to us.
Our specialist consultant will get in touch with you soon, if we find your profile suitable for this position or any other vacancies we are recruiting for.
