Are you searching for a role within a well-known retailer? Are you a CRM Manager who loves cultivating customer retention strategies and loyalty programs based on customer data? A leading retail organisation is searching for a CRM Manager to optimise their customer retention strategy and lead a CRM executive in ensuring the customer is always at the fore-front of everything they do.
Key Responsibilities:
- Lead and develop CRM strategies to boost customer retention, purchase frequency, and value.
- Analyze customer data, provide performance insights, and implement improvements.
- Optimize email and automation flows, develop targeted campaigns, and manage creative briefs.
- Manage third-party CRM platforms, ensuring tools align with customer experience goals.
- Oversee A/B testing, monitor customer feedback (e.g., NPS), and refine strategies based on insights.
- Support strategic planning and budget management in collaboration with leadership.
The Ideal Candidate:
We're looking for a data-driven CRM professional with:
- 3+ years of CRM experience, including loyalty program and retention strategy development.
- A proven ability to translate data into actionable customer insights for business growth.
- Expertise with email marketing platforms, on-site personalization, SMS, and direct mail.
- Experience in loyalty programs or strategies to increase member engagement is desirable.
- Strong analytical and Excel skills, with attention to detail and a process-oriented mindset.
- Confidence in collaborating across teams, managing multiple projects, and leading initiatives.
- A solid understanding of customer behavior and value drivers in retention models.
