A market-leading retailer is currently on the hunt for an experienced Shopper Marketing Manager to join their vibrant and innovative Marketing team based in South Dublin. This is a fantastic opportunity to bring your expertise to their Shopper strategy, in-store shopper journey mapping, and to bridge the gap between in-store and online activations.
Key Responsibilities:
Shopper Marketing Strategy
- Develop and deliver impactful in-store shopper marketing communications and engagement plans that resonate with customers.
- Lead and enhance customer touchpoint mapping and output planning to ensure seamless shopper experiences.
Campaign Execution
- Plan and execute customer activations and in-store events that align with broader brand campaigns.
- Create and manage customer experience collateral, ensuring consistency with brand guidelines and campaign objectives.
Stakeholder Collaboration
- Serve as the primary point of contact for all category, in-store, and site refresh projects, collaborating across teams to gather requirements and brief the Brand Team on design needs.
- Communicate Shopper Marketing activities effectively to stores and operations teams, while actively seeking feedback to identify areas for improvement.
Operational Excellence
- Develop and implement processes to enhance efficiency within the Shopper Marketing function.
- Oversee and manage agency relationships, including Print, Design, and Experiential partners.
- Manage budgets effectively, ensuring resources are allocated optimally across print and experiential activities.
The Ideal Candidate:
We're looking for a dynamic and innovative leader with a passion for retail and shopper engagement. The successful candidate will:
- Bring at least 4 years of marketing experience, preferably within a large national retailer or a global FMCG organisation.
- Possess a deep understanding of retail operations and the ever-evolving omnichannel landscape.
- Excel at building and maintaining relationships with multiple internal and external stakeholders, adeptly managing priorities and aligning goals.
- Experience in loyalty programs is desirable.
- Have proven experience managing large budgets and coordinating multiple campaigns simultaneously.
- Have experience leading a direct report and nurturing their career progression.
