Assistant Marketing Retentions Analyst

​Job title: Assistant Marketing Analyst Hours: Monday - Friday 9.00am - 5.30pmSalary: £27,000 - £29,000Location: Chester, CH1Hybrid Working: Yes, wfh Monday & Friday Start date: ASAPContract: 12 months (Maternity cover)
Parking: No, but public parking and a % reimbursed

My client, a well-established company with a portfolio of successful brands, is seeking a​ Assistant Marketing Analyst to join their reputable ​Marketing ​Retentions Team on a contract basis

Purpose of the Role:

To help increase repeat bookings​. This role will focus on improving the customer journey, driving engagement and sharing insights that support better business decisions.

Key Responsibilities:

• Use customer data to identify opportunities for improving retention

• Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers)

• Track campaign performance and suggest improvements

• Recommend target customer segments for direct mail, email and outbound call campaigns

• Work closely with the Client Engagement Manager to gather and share customer feedback

• Review and improve customer journeys to increase leads and conversion

• Build and manage automated email campaigns to generate leads, support sales, and build customer relationships

• Collaborate with the Digital Acquisition team to share insights that support new customer growth

• Work effectively across the marketing team and with other departments

• Ensure all communications align with brand guidelines and provide a consistent customer experience

Skills & Experience Required:

• Experience using customer data platforms (SCV)

• Knowledge of customer retention and lifecycle touchpoints

• Interest in customer behaviour and insights

• Background in email and digital marketing with a understanding​of performance metrics

• Strong analytical skills

• Experience working with external partners and cross-functional teams

• Excellent communication and teamwork skills

• High attention to detail, with strong time management and organisational skills

• Proactive, customer-focused, and forward-thinking