Email Marketing Manager Opportunity, leading investment management brand!
Hybrid working role: 3 days per week in the London office, 2 days from home.
Exciting opportunity to spearhead email marketing strategy and operations at a leading investment management brand across diverse European investor segments (retail, intermediary, professional). Reporting to the Head of Digital Marketing for the region, you'll lead a small team of specialists, collaborating closely with various internal teams.
Responsibilities of Email Marketing Manager:
- Orchestrate the planning and delivery of European email campaigns, spanning direct response, automated customer journeys, and essential service updates, working with a broad range of internal partners.
- Uphold adherence to local regulations, industry best practices, and brand guidelines in all email communications.
- Develop, implement, and oversee marketing automation initiatives and customer journeys aligned with our overarching marketing and business objectives.
- Mentor and guide a team of two email marketing professionals, fostering their ongoing growth.
- Govern and segment marketing data (personally identifiable information), ensuring accuracy and compliance with privacy and data management policies.
- Manage the end-to-end process of HTML email creation (design, build, testing, deployment) for campaigns and automated sequences via a leading marketing automation platform, optimizing for engagement and desired actions.
- Guarantee thorough testing and optimal rendering of emails across various email clients.
- Track and analyse campaign performance metrics, sharing actionable insights with the wider marketing team.
- Formulate recommendations for enhancing campaign effectiveness and streamlining processes.
- Proactively manage and improve marketing automation workflows, staying ahead of the latest trends and technologies.
- Plan and execute A/B tests to drive improvements in productivity, conversion rates, campaign ROI, and business growth.
- Collaborate with technical teams to resolve any platform-related issues.
- Continuously learn about industry developments and emerging technologies to ensure our email marketing remains cutting-edge.
Experience required of Email Marketing Manager:
- Minimum of five years of relevant professional experience in email marketing ideally within financial services
- Bachelor's degree in Marketing or equivalent practical experience.
