Morgan McKinley is working with a client in FMCG who is looking for a Brand & Communications Manager either based in Dublin or Cork. This role is a 12 month contract position looking for someone to start in August.
As a Brand Communications Manager, you will lead the development, delivery, and amplification of high-impact consumer PR campaigns that build trust, drive brand affinity, and generate standout earned media and social engagement across the Irish market. With a strong focus on influencer partnerships, social-first storytelling, and integrated campaign execution, this role is central to how the brand shows up in media, online conversations, and the everyday lives of consumers.
Key Responsibilities:
-
Lead the planning, development, and execution of consumer-facing PR campaigns, aligned with marketing, corporate, and business priorities.
-
Own the strategy and delivery of integrated PR campaigns across earned media, influencer marketing, social platforms, and branded content.
-
Create compelling, story-driven campaign concepts that capture media interest and audience engagement.
-
Develop and manage an influencer partnership strategy that supports authentic brand storytelling.
-
Source, onboard, and manage relationships with influencers (micro and macro) to ensure content is aligned with brand voice and campaign goals.
-
Collaborate with digital, content, and social media teams to amplify PR campaigns across owned and paid channels.
-
Lead proactive and reactive engagement with national, regional, and trade media, securing positive earned coverage.
-
Act as a media advisor and support on reputational and crisis issues.
-
Prepare and brief spokespeople for media interviews and public speaking opportunities.
-
Manage external PR partners, creatives, and production resources to deliver campaigns on time and on budget
-
Support the planning and execution of press events, campaign launches, influencer activations, and media briefings.
-
Coordinate logistics and liaise with agencies to ensure smooth execution of brand experiences and recognition events.
-
Provide expert guidance on managing reputational risks related to campaigns or public sentiment.
-
Lead or support crisis communications when necessary, with discretion and urgency.
-
Respond to incoming media enquiries promptly and in line with agreed business messaging.
-
Deliver timely and relevant internal updates related to PR, marketing, and sponsorship initiatives.
Key Skills & Requirements:
-
Degree in Communications, PR, Journalism, Marketing or a related discipline.
-
7-10 years of experience in consumer PR, ideally in retail, FMCG, or agency environments, with a history of managing national campaigns.
-
In-depth understanding of both traditional media and modern influencer ecosystems in Ireland.
-
Proven track record of executing integrated consumer PR campaigns that combine media, influencers, and digital amplification.
-
Established relationships within the Irish media, influencer, and content creator landscape.
-
Strong financial acumen and experience managing PR budgets.
-
Exceptional writing, messaging, and media relations capabilities.
