Position: Marketing Campaign Manager

About the role: We are currently working closel with one of Irelands leading finacial service providers who are looking to grow their Marketing and Campaign team as they are undergoing a period of expansion and growth. This role will play a vital part in developing and implementing Marketing Campaigns to drive brand awareness and market growth.

Core Responsibilities:

Brand Project Management: Drive brand initiatives from conception through execution, ensuring they align with our strategic objectives and brand identity.
Campaign Development: Develop and launch engaging product marketing campaigns that resonate with target audiences and increase conversions across various channels.
Media Strategy: Collaborate with paid media and performance teams to build and oversee comprehensive media plans, maximizing the reach and effectiveness of paid, owned, and earned media.
Market & Competitor Analysis: Conduct research and analyze market trends and competitors to shape marketing strategies and identify growth opportunities.
Performance Tracking: Track and analyze campaign performance, leveraging data-driven insights to refine and improve future campaigns.
Agency Collaboration: Maintain productive relationships with external agencies, focusing on achieving key performance indicators.

Ideal Candidate Profile:

Bachelor's degree in Marketing, Business, or a related field.
5+ years of marketing experience, with expertise in brand management, campaign creation, and digital marketing.
Proven ability to successfully execute multi-channel marketing campaigns.
Strong grasp of paid, owned, and earned media strategies.
Excellent communicator with strong interpersonal skills.
Creative thinker with a passion for storytelling and brand growth.
Skilled in project management, with the ability to handle multiple projects in a fast-paced setting.
Proficiency in using marketing analytics tools and software.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

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