Position: Marketing Campaign Manager
About the role: We are currently working closel with one of Irelands leading finacial service providers who are looking to grow their Marketing and Campaign team as they are undergoing a period of expansion and growth. This role will play a vital part in developing and implementing Marketing Campaigns to drive brand awareness and market growth.
Core Responsibilities:
- Brand Project Management: Drive brand initiatives from conception through execution, ensuring they align with our strategic objectives and brand identity.
- Campaign Development: Develop and launch engaging product marketing campaigns that resonate with target audiences and increase conversions across various channels.
- Media Strategy: Collaborate with paid media and performance teams to build and oversee comprehensive media plans, maximizing the reach and effectiveness of paid, owned, and earned media.
- Market & Competitor Analysis: Conduct research and analyze market trends and competitors to shape marketing strategies and identify growth opportunities.
- Performance Tracking: Track and analyze campaign performance, leveraging data-driven insights to refine and improve future campaigns.
- Agency Collaboration: Maintain productive relationships with external agencies, focusing on achieving key performance indicators.
Ideal Candidate Profile:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of marketing experience, with expertise in brand management, campaign creation, and digital marketing.
- Proven ability to successfully execute multi-channel marketing campaigns.
- Strong grasp of paid, owned, and earned media strategies.
- Excellent communicator with strong interpersonal skills.
- Creative thinker with a passion for storytelling and brand growth.
- Skilled in project management, with the ability to handle multiple projects in a fast-paced setting.
- Proficiency in using marketing analytics tools and software.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.
