Paid Media Specialist

Role Overview: We are currently working with a great Marketing Agency based in Dublin who are looking to expand out their marketing team and take on a skilled Google Ads & Paid Media Specialist to join their team. This role will be vital to looking over the Google Ad Campaigns for a number of clients, focusing on lead generation and e-commerce projects. You will collaborate across the teams to optimise performance, increase conversions, and deliver measurable results for our clients.

Key Responsibilities:

• Digital Advertising Management: Oversee the daily management, optimization, and reporting of digital ad campaigns across various platforms.
• Campaign Strategy: Develop and implement customized strategies for lead generation and e-commerce campaigns to maximize performance and return on ad spend.
• Social Media Advertising: Assist with paid social media campaigns, contributing to setup, optimization, and reporting.
• Cross-Functional Collaboration: Collaborate closely with account managers to ensure clear communication of campaign progress and performance insights.
• Conversion Optimization: Partner with our web development team to optimize landing pages and enhance conversion rates.
• Performance Analysis: Analyze campaign data to make data-driven recommendations for continuous improvement.

Requirements & Qualifications:

• Experience: 2-3 years in digital advertising or a related role, with experience managing campaigns across multiple clients.
• Platform Expertise: Strong knowledge of major advertising platforms, with a focus on campaign setup, optimization, and reporting.
• Analytical Skills: Skilled in using data to inform strategies, including conversion tracking, bid strategies, and A/B testing.
• Additional Experience: Familiarity with paid social platforms like Meta and TikTok is a plus.
• Team Collaboration: Ability to work effectively with marketing, account management, and development teams.
• Communication: Excellent communication skills for translating data and insights into actionable strategies.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.