Role Overview: We are currently working with a great Marketing Agency based in Dublin who are looking to expand out their marketing team and take on a skilled Google Ads & Paid Media Specialist to join their team. This role will be vital to looking over the Google Ad Campaigns for a number of clients, focusing on lead generation and e-commerce projects. You will collaborate across the teams to optimise performance, increase conversions, and deliver measurable results for our clients.

Key Responsibilities:

Digital Advertising Management: Oversee the daily management, optimization, and reporting of digital ad campaigns across various platforms.
Campaign Strategy: Develop and implement customized strategies for lead generation and e-commerce campaigns to maximize performance and return on ad spend.
Social Media Advertising: Assist with paid social media campaigns, contributing to setup, optimization, and reporting.
Cross-Functional Collaboration: Collaborate closely with account managers to ensure clear communication of campaign progress and performance insights.
Conversion Optimization: Partner with our web development team to optimize landing pages and enhance conversion rates.
Performance Analysis: Analyze campaign data to make data-driven recommendations for continuous improvement.

Requirements & Qualifications:

Experience: 2-3 years in digital advertising or a related role, with experience managing campaigns across multiple clients.
Platform Expertise: Strong knowledge of major advertising platforms, with a focus on campaign setup, optimization, and reporting.
Analytical Skills: Skilled in using data to inform strategies, including conversion tracking, bid strategies, and A/B testing.
Additional Experience: Familiarity with paid social platforms like Meta and TikTok is a plus.
Team Collaboration: Ability to work effectively with marketing, account management, and development teams.
Communication: Excellent communication skills for translating data and insights into actionable strategies.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

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