Experience rapid growth, fast in-house decision-making, and the opportunity to launch new services from scratch.
Roles/Responsibilities
- Selection and execution of advertising platforms.
- Building relationships with advertising agencies and media.
- Optimizing ROI through budget allocation adjustments by traffic source.
- Planning online marketing strategies.
- Improving through analytics, A/B testing, etc.
- Directing the creation of data-driven website improvements and decision-making infrastructure using tools like Looker Studio and BigQuery.
Required skills
- Over 3 years of experience in digital advertising (search ads, social media, affiliate marketing) across agencies and businesses.
- Skilled in planning and executing web marketing strategies, including LPO and data-driven approaches.
- Experienced in designing and managing tags with Google Tag Manager, and understanding search user behavior.
Preferred skills
- Experience using Google Analytics for web analytics in a professional setting.
- Familiarity with reading Google Help Center and Developer documentation in English.
- Experience in website and landing page creation and direction.
Personal Attributes
- Strong curiosity and a passion for exploring new things.
- Ability to lead teams with drive and actively input and output the latest information.
About our client
This company leverages digital advertising and web marketing to achieve rapid growth, with a particular focus on launching new businesses and expanding services. By utilizing an in-house structure that enables fast decision-making and flexible execution of strategies, the company provides industry-leading services through advertising strategies and data-driven approaches.
