Drive innovative social and content marketing strategies to elevate consumer engagement and business growth in a dynamic environment.
Roles/Responsibilities
- Develop and execute strategic roadmaps for social media activities aligned with business objectives.
- Manage and grow consumer and social communities while acting as the voice of the brand.
- Oversee collaborative execution of social campaigns with external agencies, ensuring alignment with brand goals.
- Lead social listening efforts and translate insights into actionable strategies to improve engagement.
- Identify synergy opportunities within the business to enhance overall marketing efforts.
- Drive innovative content creation and optimize digital channels to support brand development and business growth.
- Monitor and analyze performance metrics to refine strategies and achieve desired outcomes.
Required skills
- Proven experience in social and content marketing with a track record of driving brand growth and engagement
- Strong analytical and strategic thinking skills to translate data and insights into impactful marketing plans
- Effective communication in both English and Japanese, with excellent collaboration and stakeholder management skills
Preferred skills
- Entrepreneurial mindset with a passion for creativity and innovation
- Strategic and commercial approach to identifying and executing new opportunities
- Proactive self-starter who thrives in fast-paced, data-driven environments
- Curiosity for competitor trends, technology developments, and industry insights
- Willingness to expand into broader marketing areas like brand or performance marketing
Personal Attributes
- Experience in digital advertising strategy and execution
- Entrepreneurial mindset with a proactive approach to innovation and continuous optimization
- Familiarity with competitor trends, emerging technologies, and consumer behavior in the fintech industry
About our client
Our client is a leading innovator in enhancing digital payment experiences, dedicated to providing seamless and customer-focused solutions. They strive to drive growth and satisfaction through advanced technology and a commitment to excellence, serving a wide network of users and merchants across Japan. As part of a global financial group, they continue to set industry standards with their innovative approach.
