A leading financial services provider is seeking a CRM Campaign Manager to take full ownership of its multi-channel communications strategy-driving customer engagement, retention, and acquisition across a member base of over 700,000. This hire will be stepping into a mature CRM function that already delivers over 5 million communications yearly, with strong open and click-through rates and a 98% retention rate of their customer.
This is a role for someone technically excellent, commercially minded, and ready to elevate CRM into its next phase of growth.
What you'll be doing:
- Own and evolve the full CRM channel mix-email, SMS, push-using the CRM platform Xtremepush.
- Lead a team of two CRM Executives, providing mentorship and growing their strategic and technical capabilities.
- Design and execute campaigns across sales, onboarding, renewals, and retention-turning insight into action across six key customer segments.
- Champion automation, customer journey mapping, and workflow optimisation to create seamless, high-converting communications.
- Manage a unified CRM platform to deliver a single customer view and enable hyper-personalised experiences.
- Run strategic campaigns including acquisition funnels, cart abandonment, win-back, and multi-stage retention journeys.
- Present campaign results and insights to senior leadership, telling a compelling story around performance, learnings, and business impact.
- Drive integration between marketing and analytics, ensuring effective segmentation and journey orchestration.
- Maintain full GDPR compliance and best practices in consent, governance, and opt-ins.
- Partner with digital, product, and communications teams to align campaign strategy with broader commercial goals.
What you'll bring:
- 4-6 years' experience in CRM, lifecycle marketing, or digital campaign management.
- Hands-on experience with CRM tools such as Xtremepush, Salesforce Marketing Cloud, Hubspot, Cheetah or similar.
- A strong grasp of customer data, CRM attributes, and data warehouses to power segmented journeys.
- Proven ability to strategise, execute, and optimise campaigns that drive measurable business results.
- Strong storytelling and stakeholder management skills-you can explain data-led decisions in a clear, engaging way.
- Technically fluent-you speak the "Twiggle" language and are comfortable automating, testing, and troubleshooting.
- An agile, fast-paced mindset-ready to move from "crawl to run" and accelerate campaign velocity.
- A creative, commercially-minded problem-solver who sees opportunity in tech and knows how to push platforms to perform.
