Marketing Usability Researcher

The main function of a usability researcher is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A successful candidate will be responsible for gathering information on competitors and methods of marketing and distribution.

Job Description:

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Basic ability to work independently and manage one's time.
• Basic knowledge of principles and methods for showing, promoting and selling products or services.
• Basic knowledge of media production, communication and dissemination techniques and methods.

Education/Experience:

• Bachelor's degree in marketing or equivalent training required.
• 0-2 years related experience required.