CRM Campaign Manager

A leading financial services provider is seeking a CRM Campaign Manager to take full ownership of its multi-channel communications strategy-driving customer engagement, retention, and acquisition across a member base of over 700,000. This hire will be stepping into a mature CRM function that already delivers over 5 million communications yearly, with strong open and click-through rates and a 98% retention rate of their customer.

This is a role for someone technically excellent, commercially minded, and ready to elevate CRM into its next phase of growth.

What you'll be doing:

• Own and evolve the full CRM channel mix-email, SMS, push-using the CRM platform Xtremepush.
• Lead a team of two CRM Executives, providing mentorship and growing their strategic and technical capabilities.
• Design and execute campaigns across sales, onboarding, renewals, and retention-turning insight into action across six key customer segments.
• Champion automation, customer journey mapping, and workflow optimisation to create seamless, high-converting communications.
• Manage a unified CRM platform to deliver a single customer view and enable hyper-personalised experiences.
• Run strategic campaigns including acquisition funnels, cart abandonment, win-back, and multi-stage retention journeys.
• Present campaign results and insights to senior leadership, telling a compelling story around performance, learnings, and business impact.
• Drive integration between marketing and analytics, ensuring effective segmentation and journey orchestration.
• Maintain full GDPR compliance and best practices in consent, governance, and opt-ins.
• Partner with digital, product, and communications teams to align campaign strategy with broader commercial goals.

What you'll bring:

• 4-6 years' experience in CRM, lifecycle marketing, or digital campaign management.
• Hands-on experience with CRM tools such as Xtremepush, Salesforce Marketing Cloud, Hubspot, Cheetah or similar.
• A strong grasp of customer data, CRM attributes, and data warehouses to power segmented journeys.
• Proven ability to strategise, execute, and optimise campaigns that drive measurable business results.
• Strong storytelling and stakeholder management skills-you can explain data-led decisions in a clear, engaging way.
• Technically fluent-you speak the "Twiggle" language and are comfortable automating, testing, and troubleshooting.
• An agile, fast-paced mindset-ready to move from "crawl to run" and accelerate campaign velocity.
• A creative, commercially-minded problem-solver who sees opportunity in tech and knows how to push platforms to perform.