Join a fast-growing digital travel business and take ownership of in-house paid media campaigns to drive measurable revenue growth. As a Digital Marketing Specialist, you will plan, execute, and optimize paid search and social advertising strategies while directly impacting CPA, ROAS, and conversion performance. This is an opportunity to develop expertise in performance marketing within the Japan market, working in a KPI-driven and data-focused environment.
Key Responsibilities
- Plan, execute, and optimize paid search and social advertising campaigns (Google Ads, Yahoo Ads, etc.).
- Manage budget allocation and performance targets including CPA, ROAS, and conversion metrics.
- Analyze campaign data to identify bottlenecks and implement structured optimization initiatives.
- Lead creative direction for ad assets including banners, landing pages, and promotional materials.
- Collaborate with product and marketing teams to align campaign strategy with business priorities.
- Contribute to cross-channel marketing initiatives beyond paid search when required.
Required Skills and Qualifications
Experience:
- 2+ years of hands-on experience in digital marketing.
- Practical experience managing paid advertising campaigns.
- Experience operating within KPI-driven environments.
- Familiarity with performance metrics such as CPA, ROAS, and conversion rate.
Soft Skills:
- Strong analytical and logical thinking skills.
- Structured problem-solving capability.
- Open-minded communicator comfortable in multicultural teams.
- High level of integrity and accountability.
- Adaptable and eager to learn in fast-paced digital environments.
Language Requirements:
- Japanese: Native or Fluent level.
- English: Business level preferred.
Preferred Skills & Qualifications
- Experience managing Google Ads and Yahoo Ads platforms.
- Ability to independently manage budget optimization and testing initiatives.
- Exposure to full-funnel performance marketing strategies.
About the Company
Our client is a globally expanding digital travel platform operating across multiple markets. The company focuses on measurable growth through in-house marketing expertise and performance-driven digital strategies.
Why You'll Love Working Here
- Own in-house paid media strategy with direct impact on revenue growth.
- Work in a performance-driven environment with clear KPI evaluation.
- Gain hands-on experience in full-funnel digital marketing.
- Collaborate within a multicultural, cross-border organization.
- Competitive compensation aligned with skills and measurable contribution.
Don't Miss Out - Apply Now!
