JOB DESCRIPTION:
- Deliver full pieces of research, pitches, and plans that are integrated into overarching projects, with minimal assistance.
- Help sales to achieve revenue/financial objectives and in accelerating growth by helping clients achieve customer business objectives.
- Plan and execute prioritized project work including selecting appropriate methods to most effectively achieve project objectives.
- Provide input to project leadership when new sales opportunities are identified.
- Challenge
- Identify and recommend creative ways to improve on solutions to defined problems clients are facing.
- Address commonly escalated issues or triage when required.
- Determine who is best equipped to resolve more complicated client issues.
- Influence
- Work within one or more teams to communicate knowledge related to a broad set of tasks.
- Identify key account executive stakeholders to build a network and contribute to cross-team collaboration.
- Directly impact the sales contributions of others through the sales development support including research, pitch development, and priority management.
- Coordinate timelines, goals, and objectives for assigned component(s) of a project.Expertise
- Demonstrate working knowledge of a specific industry vertical, and an understanding of related areas of the organization, including understanding of process impacts, business intelligence, transformative insights, and upstream/downstream processes and functions.
- Demonstrate developed research and pitching skills.
- Demonstrate thought leadership within a specific area.
Responsibilities under the direction of Manager:
Align Products to Client/Partner Business
Use analytical insights to align products and offerings with clients'/partners' marketing objectives, leveraging and collaborating with product specialist teams with minimal guidance.
Business Development Support for Industry Analysts
Collaborate within and across sales teams to drive business growth with new and existing clients/partners, analyze and identify business opportunities, and support the development of Go-to-Market sales pitches and marketing collateral with minimal guidance.
Consulting on Client/Partner Strategy
Provide support and consulting on client's/partners strategy in the areas of sales, marketing and/or product development, and translate data into answers to business questions and/or insights to facilitate business decision-making with minimal guidance.
Consulting on Client/Partner Verticals for Industry Analysts
Generate insights and consult with one or more clients/partners on the vertical(s), create presentations to share knowledge of the industry, competitive landscapes, target audiences, and key trends, with minimal guidance.
Consumer Research for Verticals
Scope and conduct consumer research for verticals, leveraging vendors (e.g., survey design, hypothesis testing) or third-party research/tools as needed, steward budget, approval, and legal process to execute research, and generate insights from consumer research.
Custom Solution Development
Develop analytical modeling for one or more client/partner projects, apply and/or customize analytical tools (e.g., dashboards) and frameworks to identify opportunities and develop solutions to problems that may have multiple approaches to optimize client/partner business and maximize the use and effectiveness of products.
Develop Point of Views for Verticals
Develop point-of-view (POV) for a vertical in terms of industry trends and/or consumer trends and present the POVs to internal teams and/or clients/partners with minimal guidance.
Industry/Market/Consumer Analysis
Build standard dashboards to generate, synthesize, and report vertical data to clients/partners, develop and/or use tools to analyze or forecast client/partner business, the industry, and/or consumer behaviors, and identify opportunities to improve client/partner business performance with minimal guidance.
Insight Generation for Client/Partner Business
Create forward-thinking and data-driven stories, narratives, and sales pitches to support client/partner business (e.g., marketing events) or help clients/partners understand and reach their consumers using industry, marketing and/or third-party research, with minimal guidance.
Joint Business Plan Support
Act as a consultant to one or more client/partner leadership and stakeholders to develop joint business plans (JBPs), review JBPs and provide input from analytical, measurement, or practical perspectives to improve the JBPs or add agreement/services with minimal guidance.
Learn About Client/Partner Business
Analyze and build an understanding of client/partner business and stakeholders, helping clients/partners understand how our products can improve performance and efficiency, with minimal guidance.
Narrative Creation Across Internal Teams
Contribute to the development of scalable narratives that can be leveraged across teams, and advocate storytelling principles and best-in-class visualization, enabling the vertical to elevate client/partner conversations with minimal guidance.
Sales Strategy Support
Participate in discussions with industry heads and sales leadership, and help develop high-level sales strategy and plans.
Thought Leadership on Industry Analysis
Contribute to thought leadership on industry analysis and develop presentations for industry conferences and events to share analytical insights and trends.
Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns and providing client solutions.
- 4 years of experience in a client-facing role working with partners across multiple levels.
- Experience working with Ad networks, Demand Side Platform (DSP), Programmatic, and platforms.
Preferred Qualifications
- Expert-level Mastery: Comprehensive understanding of display and video platforms from both a media and technical perspective, with the ability to provide strategic guidance on its advanced features and capabilities to drive exceptional campaign performance.
- Strategic Sales Acumen & Leadership: Demonstrated ability to lead strategic sales initiatives, navigate complex client challenges, and drive adoption of programmatic solutions at the C-suite level, even in ambiguous situations.
- Client Partnership & Consultation: Proven track record of building and nurturing deep, long-term partnerships with complex clients, providing consultative expertise on programmatic and martech/adtech solutions to achieve their business objectives.
- In-depth Media Industry Knowledge: Extensive understanding of the digital and traditional media landscape, including agency dynamics, market trends, and competitive insights, enabling the development of effective strategies and client solutions.
- Competitive Selling: Proven success in positioning solutions against competitors, articulating unique value propositions, and winning new business in a competitive landscape.
- Executive-Level Relationship Management: Exceptional ability to build rapport, influence, and facilitate collaboration with executive leadership, fostering trust and long-term partnerships.
- Strategic Project Management: Proven experience overseeing complex, multi-faceted projects involving cross-functional teams, both internally and externally, ensuring seamless execution and successful outcomes.
- Persuasive Communication & Presentation: Outstanding written, verbal, and presentation skills, capable of conveying complex concepts and data-driven insights in a clear, concise way
