We are searching for a Product Marketing Manager to shape our clients newly created product marketing function. This pivotal role requires a strategic thinker who will collaborate closely with cross-functional teams to ensure product messaging is resonating with the target audience and is growing ROI.
The ideal candidate must have 3-5 years of experience in SaaS product marketing, demonstrating expertise in articulating product value, enabling sales, and achieving growth in a competitive landscape.
Responsibilities:
- Strategic Messaging & Positioning - Develop compelling and differentiated messaging that resonates with our target market, ensuring alignment across all sales and marketing initiatives.
- Product Evolution & Market Impact - Assist in shaping a customer-centric product roadmap that enhances user engagement and drives competitive advantage. Empower the sales team with deep knowledge of new features and their strategic benefits.
- Industry Insights & Market Intelligence - Conduct research to analyze industry trends, customer pain points, and competitive landscapes, translating findings into actionable strategies.
- Sales Empowerment - Develop persuasive sales tools, presentations, and collateral to enhance the effectiveness of our sales team.
- Lead Generation & Growth Initiatives - Partner with demand generation teams to design impactful marketing campaigns that attract and convert high-value prospects.
- Customer Success & Advocacy - Engage with customer-facing teams to gather insights, build case studies, and highlight customer success stories.
- Integrated Marketing Collaboration - Ensure consistent product messaging across all marketing channels, supporting the development of thought leadership content such as whitepapers, webinars, blogs, and product guides.
- Analyst & Industry Relations - Strengthen relationships with industry analysts, effectively communicating our product vision and competitive positioning.
Required Skills:
- Proven Experience: 3-5 years in SaaS product marketing, demonstrating success in strategic positioning, sales enablement, and go-to-market strategy.
- Educational Background: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Exceptional Communication: Strong ability to craft persuasive messaging and convey complex ideas clearly.
- Prioritisation & Execution: Ability to identify high-impact initiatives and drive them to completion in a fast-paced environment.
- Strategic Thinking & Problem-Solving: A proactive and analytical approach to overcoming challenges and seizing market opportunities.
- Customer-First Mindset: A deep understanding of user needs and a passion for enhancing customer experience.
- Analyst Engagement: Familiarity working with analysts and ability to effectively communicate complex information across departments.
